
The go-to-market (GTM) strategy typically starts 6-12 months before the actual launch of the products. Given the time and resources, organizations cannot afford to falter on their decisions.
The GTM talent is one of the decisions that needs special attention to get the strategy right and execute it in time. Without it, the best products tend to fail in the market.
Due to intense talent competition, 70% of Series A and B startups struggle to hire the right GTM team. To overcome the obstacle, the GTM sourcer proves far more valuable than the GTM recruiter!
What is the Role of GTM Sourcer & GTM Recruiter
While GTM recruiters look for full-cycle recruitment from searching candidates to onboarding the hire, GTM sourcers’ sole focus is on identifying and targeting potential candidates for recruitment. GTM sourcing is a proactive process, focusing on the passive talent, which means access to a wider talent pool. Hence, a GTM sourcer costs far less than a GTM recruiter.

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Rent-A-Sourcer: Your Go-to GTM Talent Partner
Rent-A-Sourcer has been in the recruitment industry for the past 20 years, working with SMEs, startups, and large enterprises. We understand the cruciality of launching products on time with a precision strategy.
We identify, attract, and engage talent with hands-on GTM experience, empowering you to strategize and execute your GTM plans from Day 0.
We specialize in finding the best talent for GTM roles, including tech, sales, marketing, product, and customer success.
1. Expert GTM Talent Sourcing
We are a seamless extension of your in-house team that aligns with your GTM goals as we bring our deep knowledge of GTM sourcing trends.
2. Strategic Collaboration
We provide you with insights into talent availability, market landscape, and hiring trends, so you can hire ahead of the competition.
3. Market Insights
We build you a talent pipeline that is pre-screened and highly qualified and ready to be hired.
4. Pre-Screened, Qualified Pipeline

81.3% in Agency Fees Saved and 40% Faster Hiring: How Rent-A-Sourcer Helped Fabric Build a Scalable Talent Pipeline

d-Matrix Achieves 82% Resume Match Rate and 31% Candidate Response in 7 Months with Rent-A-Sourcer

Accelerating Recruitment: Achieving 35% Time Savings in Interview Coordination for a Rapidly Scaling Tech Company
What GTM Talent roles do we source?
At Rent-A-Sourcer, we’ve built pipelines for a wide range of Go-To-Market roles across startups, scale-ups, and enterprise teams. Here’s a snapshot of the roles we frequently source:
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SDR (Sales Development Representative)
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BDR (Business Development Representative)
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Account Executive
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Account Manager
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Sales Director
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GTM Engineer
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Customer Success Manager
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RevOps Specialist
Don’t see your role listed?
We’re flexible. If it’s GTM, we can source it. Just tell us what you need, and we’ll get to work.

What to expect from Rent-A-Sourcer as your GTM Sourcer
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Thorough competitor, market, and talent trend analysis tailored to your industry
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Dedicated GTM sourcers who integrate seamlessly with your in-house recruitment team
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Fast and consistent delivery with high-quality candidate submissions in just 5-day sprints
Book a no-obligation 30-minute call to discover how Rent-A-Sourcer can power your GTM hiring success.
FAQs About GTM Sourcing
