It’s unfortunate that ageism, the unfair treatment or stereotyping of individuals based on their age, is still a widespread problem in many industries, including tech. Despite their valuable skills and experience, older workers are often overlooked in favor of younger candidates. This is a serious issue that not only deprives companies of top talent but also discriminates against capable workers based on their age.
But there’s hope! One effective way to address ageism in the tech industry is to identify specific age groups: early, mid, and late careerists. Each group has unique skills, experiences, and priorities that can be highlighted to attract and retain the best talent for your company. By recognizing and leveraging the strengths of each group, you can create a more inclusive and diverse workplace that values people of all ages.
In this blog post, we’ll explore three key candidate personas based on age and how to attract them to your organization.
The Early Careerist
First up is the Early Careerist. These are candidates who are just starting their careers and are typically recent graduates. They are tech-savvy, eager to learn, and have a lot of potential.
So, how do you attract Early Careerists to your company?
One way is to offer mentorship and training programs. Early Careerists are often looking for opportunities to develop their skills and gain experience, so providing them with a mentor or a structured training program can be a great way to attract and retain these candidates. Additionally, offering opportunities for career growth and advancement can also be a strong motivator for Early Careerists.
When targeting Early Careerists, it’s also important to consider their values. According to a survey conducted by LinkedIn, Early Careerists prioritize opportunities for growth and development, a positive work culture, and a sense of purpose in their work. By emphasizing these values in your recruitment messaging, you can better appeal to Early Careerists and stand out from other employers.
Next up is the Mid-Careerist. These candidates have several years of experience and seek opportunities to advance their careers. They are ambitious, driven, and have a track record of success.
So, how do you attract Mid-Careerists to your company?
One way is to offer challenging projects and opportunities for growth. Mid-Careerists are often looking for opportunities to take on new challenges and develop their skills, so providing them with projects that stretch their abilities can be a great way to attract and retain these candidates. Additionally, providing a clear career path and opportunities for advancement can also be a strong motivator for Mid-Careerists.
When targeting Mid-Careerists, it’s important to consider their priorities. According to a survey conducted by LinkedIn, Mid-Careerists prioritize work-life balance, a competitive salary, and opportunities for career growth. By highlighting these priorities in your recruitment messaging, you can better appeal to Mid-Careerists and differentiate your company from other employers.
The Late Careerist
Last but not least is the Late Careerist. These candidates are nearing retirement but still want to work. They have a wealth of experience and knowledge, and are often willing to work part-time or on a project basis.
So, how do you attract Late Careerists to your company?
One way is to offer flexible work arrangements and opportunities to mentor younger employees. Late Careerists are often looking for ways to use their experience and knowledge to give back, so providing opportunities to mentor younger employees can be a great way to attract and retain these candidates. Additionally, offering flexible work arrangements, such as part-time or project-based work, can be a strong motivator for Late Careerists.
When targeting Late Careerists, it’s important to consider their values. According to a survey conducted by LinkedIn, Late Careerists prioritize work that has meaning and purpose, the ability to work remotely, and flexible work arrangements. By emphasizing these values in your recruitment messaging, you can better appeal to Late Careerists and set your company apart from other employers.
In conclusion, understanding and targeting specific candidate personas in your recruitment process can be a powerful tool for attracting and retaining the best talent for your company. By understanding their priorities and values, you can better tailor your recruitment strategies to appeal to them and differentiate your company from other employers. So, take the time to identify the key candidate personas for your company and invest in strategies that will attract and retain them. Your company’s success depends on it!